Thursday, March 20, 2008

2008 White Sox Commercials

I was skeptical, at first, about the new company that took over the ad campaign for the White Sox. I was surprised to find the two newest commercials very entertaining and fun.

I suppose I should applaud them for finding a delivery guy that reminds me of ex-Sox relief pitcher Wayne Edwards. The "fan" reminds me of the "Get Up" guy from the 2000 season. He would always stand up, hold his "Get Up" sign and whip the crowd into a frenzy. He was always featured on camera when he did that.

I hear that there will be more commercials making their debut shortly. I hope they are as entertaining as these first two. They aren't much, but they do hit the right notes. Sometimes that's more important than a flashy spot with all the bells and whistles.

Here are YouTube videos of the first two spots. Enjoy!




2 comments:

  1. Good ads. I liked them both. You are right about just needing to hit the right notes. Texas has a campaign going now that has the buzz line, "You could use some baseball." Now when I come home from work in a bad mood my wife says, "You could use some baseball." The best ads connect well.

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