Sunday, October 12, 2008

The Cash Game

So, your blog has been fortunate enough to gain a sponsor? That's great. So, your blog is touting that it has been and always will be advertiser free? That's great too.

In the grand scheme of things, I personally don't care who is sponsored by what and who takes money from who. I don't care if a name changes to "Big Ass Card Company presents... Baseball Card Blog Number 167" after a sponsor signs on. The one thing that matters most to me? Content.

If the content drastically changes, and declines in quality, after a sponsorship, than I would have a problem with it. If the quality of the posts does not diminish, then who cares? Certainly not me.

I don't even particularly care if the ads are all over the place, as long as they aren't intrusive. I've watched some of the best blogs and some of the worst blogs get advertising. The better ones haven't changed much because of it. The worst blogs change from sponsorship. They become something that they aren't. They become something foreign.

There is a right way to do sponsorship and advertising and there is a wrong way to do it. If you incorporate either or both, what path will you choose?


night owl said...

EXACTLY. Well put.

--David said...


Steve Gierman said...

I'm glad there are a few like-minded individuals for this topic.

Spike Glidden said...


Heh heh!

Your post made me wonder if there's an equivalent for major league teams. Are there GMs out there willing to limit their use of potential money-makers for "taste" or at least respectability reasons?

Steve Gierman said...

I don't know if this counts, but when the White Sox were looking to sell Comiskey Park's naming rights, they were very picky as to who would get it.

They wanted the company to be from the Chicago area, which cut out a lot of suitors and a lot of potential money.

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